Danish American Innovation Award 2009

IMMEDIATE RELEASE
Henrik Fisker to Receive Danish American Innovation Award 2009 for his Visionary Launch of the Plug-in Hybrid Sports Car Karma
Danish Ambassador to the US, Honorable Friis Arne Petersen to present The Danish American Innovation Award 2009 to Henrik Fisker
Los Angeles, California, November 5, 2009—The Danish-American Chamber of Commerce of Southern California (DACC), today announced the winner of the Danish American Innovation Award 2009. The award selection was based on an individual providing outstanding contributions and innovation addressing critical issues with a new approach within the Danish and American communities.
This year, DACC is proud to announce Henrik Fisker, CEO and lead designer of Fisker Automotive, as the 2009 award winner. Fisker Automotive is a new American manufacturer of premium green vehicles that do not compromise power, style or performance to be eco-friendly.
Being a native Dane, Henrik Fisker was nominated for his outstanding contribution bringing the innovative, green, plug-in hybrid Karma sedan to market. “We were both impressed with Mr. Fisker’s design and vision for the Karma as well as his company’s revolutionary business model launching a new American automobile company,” says Torben Aaskov, President of the Danish-American Chamber of Commerce of Southern California. Fisker Automotive’s business model is based on outsourced engineering, components and manufacturing focusing mainly on design and marketing activities in-house. “This is truly a first for the industry and one we believe will transform and modernize the US competitiveness in the auto industry,” Torben Aaskov continues.
The award ceremony will take place on November 5th, 2009 at Fisker Santa Monica, CA — the first Fisker showroom and part of LAcarGUY.com family of dealers. The award will be presented by the Danish Ambassador to the United States, Honorable Friis Arne Petersen, “With Denmark being a leading nation of renewable energy initiatives and leadership in a green approach, I’m honored to present Henrik Fisker with the Danish American Innovation Award. Mr. Fisker has for years been a leading designer in the auto industry Worldwide. With his introduction of the Karma as the most advanced environmentally friendly sports car, the nomination was an obvious one,” the Danish Ambassador adds.
Fisker Automotive was recently approved for a conditional loan of $528 million by the U.S. Department of Energy. “I am honored to receive this award on behalf of the entire Fisker Automotive team. It is a testament to our mission and commitment to excellence. Fisker Automotive’s goals are to help restore the U.S. as a leader in the global auto industry and to eliminate America’s dependence on foreign oil.” says Henrik Fisker, CEO of Fisker Automotive. “We are also developing affordable, plug-in hybrid vehicles we estimate will save more than 821 million gallons of gasoline (43.2 million barrels of oil) by 2016,” he continues.
The award cocktail reception is taking place on November 5th, 2009 in Santa Monica at the LAcarGUY’s showroom at 7:00 PM-9:30 PM. Union Bank is the platinum sponsor of the Danish American Innovation Award 2009. Please visit www.daccsocal.com to register for the event.
PRESS CONTACTS:
DACC:
Crux Communications for Danish American Chamber of Commerce
Charlotte Rubin, +1.858.775.7621, charlotte.rubin@cruxcomms.com
FISKER AUTOMOTIVE:
Russell Datz, +1.714.888.4255, rdatz@fiskerautomotive.com
About DACC
The Danish-American Chamber of Commerce of Southern California is the premier Danish-American business networking organization in Southern California. Our goal is to serve as a forum for the exchange of valuable business information and ideas. We work hard at creating opportunities for our Danish and American member corporations as well as individual business professionals. We offer a great venue for growing business and personal network for our members, and for expanding their business knowledge. More info at www.daccsocal.com









